Appropriate Venues?

There are many different worldwide venues in which One Direction have chosen to perform in across the time in which they are going to be on tour. The Venues in which they have chosen to play at are all sensible choices in which suit the branding and overall image of the band and the tour. For example the O2 arena in which the group have played for many nights, is a prestigious concert hall in which artists from around the world play at. They are also playing at the LG arena in Birmingham, however this has had little if any advertising from the arena itself. This would have been a brilliant opportunity for them as the host to get as much money as they could from sale of ticket prices. But again you would associate this arena with the playing of groups such as One Direction, as the image of the venue and the group are related in many ways. Any many ways it even suits the image that is portrayed through the website of the group, in that the colours are playful and so is the overall design and layout of the building. The time in which the concerts are held also represents more of atmosphere in which is suited to the purpose of the event.

Similar to that of the UCAS convention being held at the Manchester Central, suits the purpose of the overall event. It is formal and mostly appropriate to be held during the day. The building suggests that formality and isn't brightly coloured so therefore shows more seriousness and less playfulness like the One direction tour. When advertising this event the Manchester Central supplied banners and notifications of the event inside the venue, so anyone that visited could see it was going ahead. The website of the venue however, doesn't help advertise the event at all. After researching the events section of the website, i found no advertisement of the event being held. This may be due to only colleges and sixth forms being able to attend certain conventions/open days and therefore they may find it less beneficial for them to advertise, as most of their clientele that would normally attend an event at this venue wouldn't necessarily attend this type of event.