Live Nation is one of the worlds leading live entertainment companies in which is made up of four market leaders, Ticketmaster, Live Nation Concerts, Front line Management Group and Live Nation Network. It has been the promoter of many tours, representing over 250 artists worldwide, including the 2008 tour in which Maroon 5 played. Therefore I think they have the experience in order to oversea a large scale tour as big as that of One Directions. I believe the promotions by the company have overall been very successful due to the popularity and overall sell out of all tour tickets. The tickets were sold out within minutes of them going on sale, and since then, there has been endless support from them. Live Nation also have a Facebook and Twitter site, which again has meant that the promotions online within the social network have been high with many promotional banners and other advertising tools being used.
SJM, the other promoter for the tour, is again one of the worlds leading promoters in music concerts, being the promotional tool used by the most prestigious artists worldwide, including Take That, Coldplay and Muse. Again i think they are very similarly placed in comparison to Live Nation when it comes to promoting. They were originally just an English based company in which has been taken globally in the amount of success in which they have received as a company. Again I think that SJM as a promoter for the tour has been a successful match in what needed a large amount of promoting.
Another way in which the group have promoted the tour is through having competitions in order for desperate fans to win tickets to the concerts that have been sold out. This example is a magazine competition in which shows that if you enter you could be in with a chance of winning tickets to see One Direction. This is a great promotional tool used by the group in order to receive more publicity about the tour within the public eye. http://inspirational.uk.com/one-direction-competition-win-tickets-to-see-the-band-on-tour-2/
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